India, the world's largest democracy, conducts systematic, free, and fair elections across federal, state, and local levels, overseen by the Election Commission of India (ECI). With nearly 900 million eligible voters, India's electorate is constantly growing as more young citizens reach the voting age of 18. According to the 2011 Census, India has a significant youth population, including 14.2 crore individuals aged 14-19 and 9.68 crore future voters aged 14-17.

Recognizing the importance of electoral participation among these young citizens, the ECI launched the Systematic Voters' Education and Electoral Participation (SVEEP) program in 2010. This initiative aims to enhance voter awareness, information, and motivation, resulting in increased voter turnout, such as the rise from 58.19% in 2009 to 66.44% in the 2014 General Elections.

To foster an active democratic citizenry through integrated civic and voter education, starting from a young age.

JMJ College established its Electoral Literacy Club (ELC) in 2018 to promote electoral literacy among students; particularly new voters aged 18-21. The ELC engages students in activities that educate them about their electoral rights, the registration process, and voting, in an apolitical and neutral manner. The goal is to nurture a culture of electoral participation among young voters, empowering them to become informed and confident participants in the democratic process.

1. Educate students about voter registration and the electoral process through hands-on experience.
2. Familiarize students with Electronic Voting Machines (EVM) and Voter Verifiable Paper Audit Trail (VVPAT) systems.
3. Help students understand the value of their vote and exercise their suffrage rights ethically and confidently.
4. Facilitate voter registration for eligible members.
5. Develop a culture of electoral participation from a young age.